Dama Marketing and comunication



I am Daniela Zappelli, the founder. I have been working in PR and Press Office since 1992, dealing with companies and clients active mainly in the hospitality and beauty sectors.

Dama is very active in the field of events and press conferences throughout the country and immediately guarantees a massive presence in all national newspapers. From time to time we identify the most suitable strategies and proper implementation of a lasting relationship with the press, the starting of marketing initiatives and image promotion.

Although we use the collaboration of journalistic editors and external consultants, the work is carried out through a direct dialogue with the client and without intermediaries. A choice that results in significant cost containment and the consequent positive impact on the budget required from the client.

Dama has a strong experience on activities for hotel chains such as Vitanova and Belvita Hotels and higher category accommodations such as Adler Resorts. We are also the creators of hotel role-playing games in Italy, a tradition that is highly successful and has resulted in numerous news reports in print and even on TV.

We take care of initiatives, events and ad hoc projects for regions and cities, such as Istria and the Municipality of Reggio Emilia, and tourism associations such as the South Tyrolean Garden. For the last ten years we have also specialized in the beauty world and Ladybird (with the brands CND and Orly), Atar 22 (with the brands Skin’s and Cellula+), Kepro, Tuttestetica (with the brands Dt.Murad, Dermo28 and Revitalash) are some of the companies that use our service.